It takes a village.

No one’s story is linear, and I am eternally grateful for every person and experience that has guided me to this point in my personal and professional journey.

I grew up in Watsonville, California surrounded by strawberry fields and an ocean breeze. For as long as I can remember, I’ve been fueled by a pursuit of what is just in the world.

I graduated early from UC Santa Barbara with a degree in political science, then moved to Washington, D.C. to run full-cycle email and SMS fundraising programs for the country's top progressive campaigns during the 2020 election cycle, managing clients with 10,000 to 2 million supporters.

Today I lead digital strategy as well as our design team at Sunstone Strategies, a climate-focused communications firm.

My work spans the full paid media channel mix: programmatic digital, CTV, OOH, radio, influencer, social, and guerrilla marketing. I have managed campaigns with budgets ranging from $20K to $2M+ and have a particular focus on translating complex policy issues into accessible, equity-centered advertising. I am also deeply invested in team development, DEI, and building the kind of internal culture that produces great work.

Samples of my work, including campaign case studies, are available upon request.

Thanks for reading!